
Q. Your book “
The Financial Times Guide to Business Networking” was published six weeks ago; how has it been received in terms of reviews and sales?
A. I have been overwhelmed and very surprised at the response to the book. The early (pre-publication) reviews had been exceptionally good – but being cynical I wasn’t sure whether that was because they were people I knew or whether it was actually a good book. You only have to read a selection of the 67 reviews on amazon – with 65 of those reviews being 5 star – to realise that pretty much everyone who reads the book really likes it and wants to recommend it. I am sure this is part of the reason that the book has sold nearly 2000 copies in only 6 weeks after publication. As a result of the great reviews and exceptional strong sales, the book has become a major title for Pearsons.
Q. Had you been considering writing the book for a while or was it a more spontaneous decision?
A. As early as march 2009 I had wanted to write a book. It just took me nine months to finally commit to writing a book and working out what book to write. As many would-be authors would know, it’s one thing to want to write a book and another thing to actually write it. From concept to publish date often takes 12-18 months. Now that I know exactly what it takes to write a book, I know I will write another book (more later), but with a full understanding of what it actually takes to do that.
Q. What gave you the confidence to believe you had the expertise to inform the business community about face to face networking but also virtual networking via twitter and linked-in etc?
A. I think that my confidence to write the book came from the great reception to my blogs and tweets. Plus, I knew that no-one else was advocating the use of ‘Joined Up Networking’. Most business networking experts were still firmly ‘face-to-face’ networking is best. With many things in business you have to believe that you can do something, before you can actually do it. This book was no different. Over the past twelve months I have emotionally and physically grown into the role of ‘The Author of The Financial Times Guide To Business Networking’. I still remember doing some of my interviews with worldwide experts in business networking for the book. Very honestly I was slightly star struck during some of those experts. Now I feel that I am probably their peers rather than a junior apprentice.
Q. If you had to give just five top tips to somebody about Business Networking what would they be?
A. Not easy when I have a whole book full of business networking tips!
1. focus on building relationships when networking rather than selling
2. Write down your networking goals – what is it you want to achieve by your networking activities?
3. Identify your networking George Clooney, or as Andy Lopata calls him your ‘referral champions’. These are the people who can regularly provide you with a steady stream of referrals
4. Be brave enough to ask for the pink car rather than the silver car. The more specific you are with your requests – i.e. looking for a pink car rather than the highly popular silver car, the more likely that people will be remember your requests and help you with them
5. Remember that strong relationships where both of you help each other out takes more than one cup of coffee. You need to spend more time maintaining and building existing relationships rather than extending your network.
Q. Given this book has taken off so well since it was published are there any other topics you would like to write about where you think a definitive guide might be required?
A. My plan is to try and write a new book every 2-3 years. Not many people know this but, ‘The FT Guide To Business Networking’ was not my first choice of book to write. I’ve always seen this as a stepping stone to my next book. But, what a great stepping stone! My passion has always been working with professionals, particularly those occupations who typically sell their time for money. I love the uniqueness of working within a partnership structure and, unusually, really enjoy working with accountants and lawyers. Over the next 5 years I want to build up my portfolio of intellectual property with this audience. So, my next book, which I am in the early planning stages for is going to be ‘how to make partner quickly and still have a life’. There is almost no books or other literature which help you do this – all the career management books are currently focused on people within a corporate structure, which just don’t translate to the world of professional practices. After that book, it’s very likely that the next book is going to be something around ‘the definitive guide to growing your professional services firm’. But, that’s a long way off!
Q. You seem incredibly busy how do you manage to find time for the
work-life balance or do you struggle with this like a lot of people who are successful at what they do?
A. I’d like to say that I have everything under control. But, that would be a big fat lie. I have a great team around me – my husband Mike is very supportive, my business partner Jon is my absolute ‘rock’ and I couldn’t function without my nanny, Louise. My work-life balance is something that I have to work at constantly, and I haven’t yet found the right level, but over time I’m hoping to get better at saying no.
Thank you to Heather Townsend for taking time out her busy schedule to answer my questions. I recommend her book to anyone in business who wants a complete guide to networking.
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